Register onsite at the Alliant Energy Center.  Click here for registration hours.

Cheese Manufacturers/Dairy Processors attend the exhibits for $45.

Use the discount code CM45 and you’ll receive the $90 Exhibits, Lunch and Registration for only $45.  Valid only for Cheese Makers (Dairy Manufacturers/Processors).

To register, attendees will identify themselves in one of the following two categories:

Dairy Manufacturer/Processor/Marketer

A dairy manufacturer or processor marketer is one of the following: a firm engaged in converting milk and milk components into natural dairy products; a firm engaged in producing processed cheese types; a firm engaged in converting cheese into other dairy products, or engaged in processing whey. A firm that markets cheese, purchases or brokers cheese, or distributes cheese as its primary business is also a dairy processor/marketer.


A supplier company is a company that provides a good or service to the industry. Each attendee providing goods or services to the industry (a “supplier”) must be a member of WCMA. Supplier companies that are not members will need to become a member before registering to attend the conference.  Download the Supplier Membership Form.

Register early for big savings!

  • SAVE 20% — Register by January 16
  • SAVE 10% — Register by February 27
  • After February 27, pay Full Price.

See chart below for early registration reduced prices. (Banquet ticket not eligible for reduced price.)

Advanced registration will close April 4. After April 4, all registrations will take place on-site.


View the 2017 complete registration brochure (pdf).