Hospitality Rooms will be available for the Wisconsin Cheese Industry Conference at the Sheraton Madison Hotel. Arrangements for hospitality rooms will be handled directly with the Sheraton Madison Hotel. Rooms will be assigned on a first-come, first-served basis. A limited number rooms are available for use as hospitality rooms.

To reserve about a hospitality room, contact Jeff Montalto, Catering Sales Manager at 608-260-2304 or



Wisconsin Cheese Makers Association has two standing requirements regarding hospitality rooms:

  • Before final assignment of any hospitality room, the Association requires a minimum of two full registrations to the 2015 WCIC from any company reserving space for hospitality.
  • Hospitality rooms cannot be open during 2015 WCIC official functions. Tentatively, hospitality rooms must close prior to 7:00 p.m. on Wednesday, April 22 and during the Champion Awards Reception, Banquet and Afterglow Reception on Thursday, April 23. These hours are subject to alteration as plans for the Conference are finalized.