Event Schedule

Unless otherwise noted, events will take place at the Alliant Energy Center, Madison, Wisconsin.

For your convenience, registration will be open Tuesday, April 21 from 3:00 to 7:00 p.m. in the Alliant Energy Center Lobby.  For exhibitors’ convenience, early move-in will be available on Tuesday from Noon to 5.00 p.m.  Please note there are no scheduled events on Tuesday, April 21.

Tuesday, April 21

12:00 p.m. – 5:00 p.m. Halls B, C & D
Early Exhibitor Move-In (optional)

3:00 p.m. – 7:00 p.m. Lobby
Registration Open

Wednesday, April 22

7:00 a.m. – 5:30 p.m. Lobby
Registration Open

7:00 a.m. – 8:00 a.m. Lobby
Morning Refreshments

8:00 a.m. – 8:45 a.m. Hall A
Keynote Speaker

9:00 a.m. – 11:30 a.m. Mendota Rooms 5-8
General Seminar

11:30 a.m. – 5:00 p.m. Halls ABCD
Tabletop Mini-Expo Open; Lunch

5:00 p.m. – 7:30 p.m. Hall A
United States Championship Cheese Contest Reception & Auction

Thursday, April 23

7:00 a.m. – 2:00 p.m. Lobby
Registration Open

7:00 a.m. – 8:00 a.m. Lobby
Morning Refreshments

8:00 a.m. – 8:45 a.m. Hall A
Keynote Speaker

9:00 a.m. – 12:00 p.m. Mendota Rooms 1-4
Concurrent Seminar

9:00 a.m. – 12:00 p.m. Mendota Rooms 5-8
Concurrent Seminar

12:00 p.m. – 1:00 p.m. Hall A
Luncheon & WCMA Annual Meeting

1:15 p.m. – 3:15 p.m. Mendota Rooms 1-4
Concurrent Seminar

1:15 p.m. – 3:15 p.m. Mendota Rooms 5-8
Concurrent Seminar

Move to Monona Terrace Convention Center, 1 John Nolen Drive, Madison
Shuttles will be available to transport attendees to/from the Alliant Energy Center and Monona Terrace Convention Center

3:30 p.m. – 5:30 p.m. Grand Terrace, Monona Terrace Convention Center
Registration Open

4:30 p.m. – 5:30 p.m. Grand Terrace, Monona Terrace Convention Center
United States Champions Reception

5:30 p.m. – 8:30 p.m. Madison Ballroom, Monona Terrace Convention Center
United States Champions Awards Banquet

8:30 p.m. – 12:00 a.m.
Afterglow Reception